Tuesday 13 December 2011

2nd round of audience research

Here is our second round of audience research

 

After looking at our first round of audience research questions we looked at how many people's favourite bands were Indie. There were four people. So for our second round of audience research we only asked four people. Due to time constraints we did not get time to edit the other two people onto the end of the video, but this is what they said.

The first question: How many members do you expect to see in an Indie band?

One person said they liked to see four people.
The last person said they liked to see three people.

The second question: What do you expect to see in an Indie music video?

One person said they expect to see the band members having a lot of fun.
The last person said they expect to see the band performing.

The third question: Do you prefer to see the band or a narrative?

One person said they like to see a narrative as it is nice to see a story going with the lyrics.
The last person said they prefer to see the band as they get to know more about them.

The fourth question: How many songs do you expect to see on an album?

One person said they excpect to see at least 8.
The last person said they expect to see 12 maximum.

The fifth question: What do you expect to see as the front cover of an Indie cd?

One person said they like to see mild colours and something different.
The last person said they like to see the band members on the front looking happy and having fun.

The sixth question: What do you expect to see on an advert?

One person said they like to see the band or the cd cover. As long as they can tell who/what it is.
The last person said they like to what other people have said about the album = critics views.

The seventh question: What information do you like to see on an advert?

One person said they like to see what the album is called and when it is going to be out to buy.
The last person said they like to see where they can buy the album.

The final question: Do you like seeing the band on the advert?

One person said yes as then they can easilt tell who the band is.
The last person said yes also.


Once we collated our second round of audience research we realised that when we were creating our music  video we needed to make sure that:

  • It is really fun to watch
  • The band are included within the music video
  • You see the band performing without a narrative
  • There should be at least three or four members in the band
When creating our digipack we need to make sure that we include:
  • The digipack to be fun
  • To be a bit different to other digipacks
  • To have bright colours so that the digipack stands out
  • To have at least ten songs on the album
  • To possibly show the band on the front cover
When creating our advert we need to make sure we include:
  • Where we can buy the album from
  • When the album is out for sale
  • The band on the advert or the album cover on the advert
  • Reviews of the album
After analysing our audience research we can now begin to make our music video, digipakc and advert.

Monday 12 December 2011

Costume

Costume

When filming our music video we want the band members to be wearing fun Indie clothing. We want the band members too look comfortable in their clothing as well as looking like a typical Indie band member. They can wear jeans, chinos and any type of fun clothing. 


Above is an image of the typical type of clothing that the Ryli can wear in the music video as it is very laid back and 'Indieish'. 



Above is an image that shows what the two female band members should be wearing. They should be very casual with the clothes that they should be wearing. Also, the above picture is a typical stereotype of Indie females.

Filming Progress

Filming Progress

After collecting our audience research we have realised that we need to re film the beginning of our music video. This is because the audience did not like the narrative and felt it would be more effective having more shots of the band performing. On Wednesday the 30th November 2011 we are going to re film the beginning. We are going to film the band having fun in the recording studio.

Sunday 11 December 2011

My design for the digipack and advertisement - Georgie

This is my design for the front cover of the digipack



The reason why I designed my Cd cover like this as I felt that it was very Indie and it reminded me of Noah and the What. Also, the colours are quite laid back and are typically conventions coloursof the Indie genre. However, I think I could have improved this design as the name of the band and the name of the album do not stand out very well and could be bolder than what they are. I got the photoframe idea off of the internet and as I had not used photoshop before I used this. However, I realsied this was not my own work. So I decided to go to a photoshop class, improve my skills and below is my version of the front cover of the digipak.



I like this design better than my original design as I felt it was more original and conformed to many conventions of the Indie genre. For example the text is fun like Indie band texts are. Also, the colours are very laid back like Indie band colours are. I have also included the record company in the bottom right hand corner as this is included on digipaks. I have also included images of the band so their album is easily recognisable to their audience. I have also included text at the top which tells the buyer that they will recieve a copy of the music video which will make them purchase it which is seen on many digipaks and is a typical convention.


Above is the first inlay that I would include in the digipak. Again it is very plain and simple to look at. I did this as I felt it was very Indie as most Indie digipaks, such as Noah and the Whale are simple. Also, this inlay includes thalf of the lyrics for Irony, the bands hit song. The next inlay includes the second half of the lyrics. I included lyrics in the inlay as this is a typical convention of Indie digipaks as The Wombats have done this in the first album, A Guide To Love Loss and Desperation.



This is the second half of the lyrics to the hit song Irony.




For some extra inlays I decided to have a profile of the band members. I did this as I felt this was unconventional as i have not seen this in many Indie band digipaks. Once again it is quite plain and simple, like Indie band digipaks. This has then kept the consistancy the same throughout the digipak. As Deray are a new band I felt it would be good for the audience to get to know the band better.


  
Again I have done another profile as I want our audience to get to know the band better.


Here is the last band profile Inlay.


This is my design for the CD. Most Indie bands have very plain cds. My initial design was to have brighter colours but I felt this would be more pop rather than Indie so I toned the colours down. I have used a gray colour as the background of the CD as the colour has been used throughout the digipak. I have included the band name and the album name on the CD so it is easily recognisable. Also, as the band are still knew I included the band members names so the audience could learn their names. The CD goes well with the rest of the digipak as the same colours have been used.



This is my version of the back cover for our digipak. Again it is very plain and simple, which is conventional for Indie bands. the back cover also matches the rest of the digipak so it all goes well together. I have also included the bar code as that is a convention of any digipak as is the website which I have included just above the bar code. The record company has also been added as again this is another convention of digipaks. I have also included a 3 shot image of the band as I felt it is important for the audience to always know what the band looks likes so they are recognisable.



This is my poster design for Deray. I have stuck to the same colour scheme as the digipak as I felt it would be easily recognisable for the audience and would therefore be very effective. I have also stuck to conventions as the band has their images on the poster so the audience will easily be able to recognise the band. I have also included where you can buy the album from, hmv, which means people who see the poster and want to buy the album will know where they can purchase it from. I have also included images of Facebook and Twitter as our target audience is you people and most people are signed up to social networking sites. This is also free publicity to us. We have again included the record company and the website. Also, at the top, I have included when the album goes on sale as people will then buy the album as soon as it goes on sale.



Here are some images of the drawings I made when designing my inlays.


As you can see my final design for the CD cover differs to my original plan above.



The above two drawings of the inlays are very similar to my final designs as they show an image os the band members and give information about them. However, they do differ as the background colour has changed as above I was going to use yellow, but on my final design I used a light brown colour, which matched the rest of the digipak.


Above is an image of me using photoshop on my laptop to edit my frontcover design for the digipak. In this image I was deciding where the three images of the band members were going to be placed.



Audiene Feedback Voicethread

This is the link for our voicethread

After analysing the results that we recieved we gathered up some of the questionnaires and analysed them on a voicethread. Also, we now have an action plan as to what we have to do next to improve our music video, Digipack and advert.

Action plan for music video:
 - Make the choruse more upbeat
 - Change the beginning and get rid of the narrative
 - Make quicker cuts

Action plan for our advert:
 - Add key information e.g. where to buy album, how much etc...
 - Make it more fun as it's currently 'boring'

Action plan for digipack:
 - Tone down some of the colours as they are bright and at the moment look 'Popish'
 - Add the band members images, possibly to the back of the digipack

Once we have made these changes we feel they are appropriate for our target audience.