Final Evaluation

Music Video

Vogue music video

Analysing this music video gave me some ideas of things we could include in our music video. The main thing I have decidied we should include in our music video is close-ups of the main singer to show they are the main focus. This is a good idea because it shows clearly who the main part of the band is.

Music Video analysis

	Nirvana -  Smells like Teen Spirit
Camera Angles	Long shot on the crowd shows that the teenagers are rebellious and shows that they are carefree.
Editing	The video starts off with a slow cutting rhythm and picks up to match the tempo of the song.
Sound	The tempo of the music matched the speed of the cutting rhythm. There were no other sound effects.
Mise-en-scene	Dark lighting represents the part atmosphere. Set in a school gym to represent the teenager angle. Teenagers rocking out shows carelessness.
Representation	The video represents teenagers as careless and rebellious. This is shown through them having a party in the school gymnasium and matches to what the song is about.
Narrative	The narrative is that teenagers have a careless spirit and show that they are rebels. It also shows in the video certain teenager stereotypes.
Character	The video shows majority of stereotypes of teenagers, these include geeks, cheerleaders and jocks.
Role of Musician	The artists perform to the crowd in the video and to the camera.
Use/Breaking of Conventions	Uses conventions when cutting the video to the same tempo as the song.

Analysing this music video helped me create my own video by giving me ideas on what types of shots to use. With this particular video they uses a good cutting rhythm to match the song.

REM Everybody Hurts music video analysis:



CCTV footage of the traffic jam



	Video: REM – Everybody Hurts
Camera angles	There is a medium shot of the CCTV cameras that are showing the traffic jams and this represents how everybody has come together because of the song. There was also a high shot of the traffic jam. There was also a 2 shot of the people in the car when the music starts playing as it shows that the music is bringing them together.
Editing	The editing starts out very slow and then it goes to a faster cutting rhythm.
Sound	Very slow, sets a calm mood and goes well with the narrative being shown. The music is very slow throughout the song.
Mise en scene	People in cars being stuck in a traffic jam. On a motorway. Men in suits.
Representation	Represents people who are stuck in traffic as being the same. They all want to get somewhere, all have places they need to be and are all thinking about someone/something.
Narrative	The narrative is showing a highway in heavy traffic jam and you see and read all of the people’s thoughts and how similar they are. How the traffic jam is joining them together. The narrative is telling you how hard life can be no matter what background you come from or how much money you have, everyone finds life hard and you can see this through the clothes characters are wearing etc…. Everyone gets out of their cars and join together and make the news.
Character	The men in suits are the band. The rest of the ‘extras’ in the video are telling the audience the story of how all people hurt and feel the same at times. You aren’t alone.
Role of musician	You see them singing in the middle of the song. They are wearing suits so they stand out and people know who they are. They only start singing in the last minute of the song.
Use/breaking conventions	 There is no change in setting, usually in music videos there is always a change in settings.



High shot of the traffic jam



2 shot in the car



Long shot of cars and also shows lyrics/mans thoughts





Magazine Advertisements

Below are some inspirations and ideas for our advert

Here is an advert of the Wombats on the NME frontcover. As you can see the band are very happy and look like they are having a great time.

Above is an image of The Arctic Monkeys on the front of NME. They are promoting Christmas and looks like a very fun image. We would like to use this to help us decide what our advert would be as it looks fun which is how we want our advert to be.

Above is an image of The Wombats advert to promote their new single out. As you can see they have used typical indie colours, brown and they have used bright colours to make the wolf. We will use this for inspiration when making our advert as we like the background colour and how the brighter colours have been used. 

As you can see this is a Noah and the Whale advert. The colours that have been used are very light and airy. It looks very vintage which is the look that we are going to go for, for our advert. The image has the typical conventions of an Indie advert as they are in a field with bright blue sky. We are going to use this as inspiration when having our band photshoots.

Here is our first draft of our advert

This is the first draft of our advert. As you can see the background colour is orange which is a typical Indie colour. We have also used the polaroid pictures as we felt this was quite quirky and is another convention of Indie bands. At the top of the advert we also have reviews from critics which is a typical convention of all genres of music. However, to make ours fit our Indie genre of music we used NME as one of our reviewers as this is where our advert would be placed.

On showing our advert to fellow peers and people who listen to the Indie genre of music, as a group we decided that we needed to change our advert. The main thing we wanted to change was the background colour as we felt it was too bright for our audience and looked more pop than what it did Indie.

Here is our final advert after reviewing our audience feedback

We decided to change the colour to gray as we felt this was more of an Indie colour than what the bright orange was as it has more mystery to it which is a typical convention for the Indie genre. We also added a date to the advert as no-one knew when the album was out, but now they do. We also added where you could buy the album in the bottom left hand corner as we didn't want it to be the main focuse of the advert but still wanted the audience to know where they can buy the album. We also added the Facebook and Twitter logo as our target audience is 16-28 year olds and they are likely to go on these social networking sites so they can then get more information about us on these websties.

CD/DVD Digipack

The wombats CD case analysis

The Wombats first album : A guide to love, loss and desperation:

This was the first Wombats album and the song that we are doing for our music video is included on it. “Let’s dance to joy Division”

·         It’s is an animated front cover and can be typical of Indie bands as other bands have done this.

Another indie band cd cover using animation

·         The back of the case is an orange colour and it is quite a warm colour. It goes with the name of the album as it is a guide to love.

·         The font is a fun font and is true to indie bands as they like to be very fun and outgoing.

·         The actual CD has an image of a Wombat in pink. They have used a picture of a wombat as it coincides with their name. It’s in pink because it is a fun colour and describes their music well.

·         When you take the CD out of the case there is a picture of the band and they are sitting on the floor in the middle of town. It shows that indie bands like to be different and individual.

·         The inside pullout for the album is very original and is true to indie pop bands as it is a poster of the front cover of the CD but it is reversible. On the other side of the poster it has all of the song lyrics to the songs on the album.

·         On the back of the case at the bottom left hand corner it has the record label and their logo. This is a typical convention for all CD covers. Their record label is 14^th floor records.com and we would have them as our record label too as they also have other indie pop bands.

The Wombats second album: This modern glitch:

·         The front cover is off the band at the sea side with many other people holding pictures of sofas covering their faces. They are also having a picnic. This a very random CD cover and is typical of indie bands as they are usually very random and strange and is exactly what this album cover is.

·         The inside of the album is the lyrics to each of their songs and has images of the band as well. This is typical of any band and also for indie bands because the images that are included are very indie and very random.

·         When you take the cd out of the case there is an image of the band sitting on the beach and is very indie as it is a random place for people to sit.

·         The cd case is a drawing of a robot and is a very indie cd case and goes with the title of the album as it is called the modern glitch.

Noah and The Whale: Last Night On Earth:

·         The Cd for Noah and The Whale is just a plain silver case with the name of the band on. This isn’t typical for indie bands because it is very plain and isn’t random.

·         The front cover is quite random as it is an image of the band and they are wearing very typical indie clothes.

·         The font of the band’s name is in indie and goes with the indie genre of the band. Also, just under the bands name they have all of the song names and this is indie as it is not normally on every cd case and is very different and original.

·         The inside of the album has pictures of the band and they are wearing very indie clothes and making very indie faces.

First draft of our digipack designs:

Criticised as being too bright which led us to darken the colours.

We didn't like the colour of the stripes so we darkened them in our final drafts.

Here the stripes are also quite bright and we wanted to change this as our audience feedback said they did not like the bright colours.

We like the band image as it is darkened out however we still feel the colours are too bright and so did our audience.

We changed the background colour of the Cd in our final copy as the orange was again too bright and so were the shapes.

The favourite part of our back cover was the polariod pictures however we decided to get rid of them as it was not a typical convention of the Indie genre.

These were our first draft of our final digipack designs. Once we showed them to our audience we realised that they looked more pop then they did Indie. We decided that this was because the colours were too bright and the audience did not like this. Also, we were not happy as a group with the images of the band members on the back cover. So as a group we talked about how it could be changed. We then decided that the colours needed to be toned down so they were not too bright in your face. We wanted to get rid of the orange and change the font for the cd songs.

Final digipack designs

Below is our final design of our digipack album front cover

Image: The above image is animated, and is a convention of indie bands and can be seen when looking at Noah and The Whale as they had an animated album cover. We have included the instuments in the image as we thought we would break conventions of not showing the band members faces on the front cover. Like Noah and the Whale and The Arctic Monkeys do.

Copy: We have used quite a fun and quirky font as we felt this is a convention of Indie bands. We have used the minimal amount of copy as we didn't want our target audience to not want to buy the album as there would have been too much text. The copy we used we got ideas from the website dafont. Also we felt the copy reminded us of top of the pops and that was a fun tv program.

Genre: We have gone for the Indie pop genre. We have the Indie within our front cover byt the fonts that have been used, the image and the colours as they are quite relaxing. The pop element within our front cover of the digipack comes from how many colours we have used.

Representation: The front represents our band as being fun, different and quirky. This is shown as the colours show how the band is quirky and fun. The image shows how the band is different as their faces are not on the front cover.

Below is our final inlay number one

Image: The image is of Asha and Partridge. As a result of the band members not being on the front cover of the digipack we felt they should be included in the inlays of the digipack. Both of the images show the personalities of the band members. Also, they are both wearing Indie clothing to go with the Indie image we are trying to portray.

Copy: We have used different fonts for each band member. Asha's font is more flowy as she is a laid back character however very shy. Partridge's font is very stern as she has more of a personality and is more of an outgoing person. We have also used different colours for each band member as this is what many pop bands do today and would work nicely with our Indie pop band. We also have each band members personal sayings to tell the audience more about them.

Genre: Within this inlay we have shown that the band is indie pop as we have used different clours which goes with the conventional pop genre. We have used indie images as they are fun and laidback, like the indie genre.

Representation: Within this inlay we have represented the girls as fun, as seen by Partridge's image, yet serious, as seen by Asha's image.

Below is our final inlay number two:

Image: The image in this inlay is an image of Ryli the male band member. The clothes he is wearing are very Indie as he is wearing chinos. He also looks very incontrol which is a typical representation of males. The image is also of the band together looking happy and having fun. We also have the sayings of the band members as this tells the audience a bit more about the band members.

Copy:  Underneath the image of Ryli the copy we have used is quite large and stern which shows Ryli's personality and also goes with his saying down the side of his image. The other copy that has been used is the font of the band as there is a picture of them.

Genre: This inlay goes well with the Indie genre as the images are very Indie due to the clothes that all of the band members are wearing. Also, the colours are conventional of the Indie genre as they are laid back and are not too bright.

Representation: Ryli has been represented as being a very serious band member one the left hand side image, however, on the right hand side image he is represented to be a fun character as he has a smile on his face and is also having fun with the other two band members. Also the female band members are represented as being very fun characters.

Below is our final inlay number three:

Image: We have used another image of the band members as we felt the audience would want to see the band members having fun. Also, when looking through Indie band's digipacks they include many images of the band members. Also the image is on a gray background, with different coloured shapes. This is conventional of Indie bands as Noah and the whale has done animated front covers. Also, it shows the bands fun sides.

Copy: We have just used the band name in this inlay as we wanted to highlight who the band members were so they became well known to ther audience.

Genre: This inlay works well with the Indie Pop genre as their are many colours that have been used for the pop genre and the image is an indie image as the band members have a moody but cheeky look which is typically seen in many Indie band images.

Representation: The band is represented in this inlay as being laidback and ready to have fun as some of the band members are smiling.

Below is the final cd for our digipack:

Image: We wanted the image on the cd to go well with the digipack, advert and music video and is why we chose to have the bands name and the shapes as they are well recognisable. Also, it is very typical for the bands name to be on the cd and can be seen with Noah and the Whale's cd.

Copy: We have used the band name and have coloured it black as then it stands out. Also, it is consistantley the same font.

Genre: When looking at the cd you can see that it belongs to the indie pop genre because it has the colourful shapes that have been toned down so they are not too bright and we also have the Indie font for the band name.

Below is the final back cover for the digipack: 

Image: We have divided the back cover into two, the left side is more pop as it has the brightly coloured shapes. The right hand side is more Indie as it is the gray colour and has the purple writing. Also, in the bottom left hand corner we have the conventional bar code, the website for the band, the record label and the copyright sign. This is not only a typical convention for the Indie pop genre but any genre of music.

Copy: We have used a flowy font for the song names as they look very fun. We have also used a drop shadow so it gives them a more Indie effect as it looks more mysterious.

Genre: The genre is deffinatley Indie pop as both characteristics of each genre are seen in our back cover of the digipack as you have the bright colours of the pop genre and you have the chilled out colours of the Indie genre.