Pictures from the photoshoot and to confirm that we filmed

We took this picture for our digipack as we thought it was a nice background image and the location would link with our music video as this is where some of the scenes are set. The reason we could'nt  use this picture is because the two female members of the band look more dominant over the male member of the band and he is meant to be the main member.

This shot is a better formation as it shows the male member of the band is the main person in the band. The downside of the image is the framing and the mise en scene as there is cars and a lampost in the background ruining the image.

This picture is slightly better than the one above as it shows the order of importance in the band. Once again the shot is unusable as the framing could be better and there is people, cars etc in the shot.

Evidence of creating the Digi-packs

Digi-pack/CD front cover ideas

This was my idea for a front cover. I designed it like this as I thought it would be nice to show the band on the front cover. However I don't think it fits the genre very well and is not very eye catching. This is why for our final draft we are thinking of doing something more animated. 

This is my first draft of the digi-pack/CD cover. We wanted it animated as we were inspired by Noah and the Whales album covers. I personally did not like the background as I thought it was too plain and did not suit the genre.

This is our first draft of the front cover of the digi-pack that we created as a group. We worked off of Callum's original design and added the bright colourful shapes to the background to make it more eye catching to the audience. Callum personally does not like the design as he feels some of the colours clash and did not fit the Indie-Pop image. However, Georgie and Gemma both loved the front cover and decided this should be a possible design.

Evidence of editing

Camera shots that we have used.

These are just some of the shots that we have used in our music video. We used some of these as it fits into the conventions of a music video but some shots also break convention.

My design for the cd digipack cover

My first design for the CD digipack cover

The first design that I decided on drawing was having the name o the band in the top left hand corner. The image would be taken on a sunny day as that reflects our band. I would also have it set in a wooded area as this is different and is what indie bands are about.

I would like the image to focus on three tress and each band member would hide behind each tree. They would each poke their heads around the side of the tree as this would look fun. I chose to do my design like this as I felt it was different and having looked at other Indie bands cd covers I realised that this type of shot had not been done before.

It would also look very vintage and have vintage old style looking colours. This would then stick to the conventions of Indie bands as this is what they also do, such as The Arctic Monkeys and Noah and the Whale.

Action Plan for 7th November 2011

·        Second round  of audience research

·        Callum upload this weeks action plan

• Gemma upload images and video action plan

·        All create an advert and digipack each and then choose the final design

·        Gemma - Upload mood board

·        Georgie – Images of poster

·        All analyse posters

·        Re-film the recording studio

·        Music video analysis: Callum-The Wombats, Gemma-Noah and the Whale, Georgie-The Vaccines

·        Add more terminology into blog posts

·        Georgie – Analysis of fonts

·        Callum – Analysis of colours

·        Gemma – Camera angles

·        Callum – Camera angles we used in filming

·        Film cut in shots of solo instruments

Colour ideas for our bands logo.

Our final colour design:

Evidence of Filming and Photoshoots

Genre Indie Ideas

I collected pictures from magazines of anything to do with the Indie genre and put them all together. We can use this to look at get ideas from of how we can make our video, poster and digi - pack in the indie genre. It can give us ideas for style so we know how we should dress and what sort of camera angles or props would be effective to use.

 

Action Plan 17th October and 7th November

Above is the action plan for the week 17th October 2011

Above is the what as individuals need to be completed for the week commencing 7th November 2011

Music video distribution

Music video distribution

·       The only way to distribute music videos before computers and the internet was to show them on the television

·       Then as time went on you could get special edition discs where you could put a cd into your computer and watch the music video for the song

·       Then the website YouTube was set up and people could watch music videos on there

·       As a result of the internet audiences are now becoming fragmented as there are so many ways that they can watch music videos and with the introduction of smart phones it became a lot harder

·       Smart phones meant that you can get apps on your hone where you can access the internet and YouTube where you can watch music videos on your phone

·       The music downloader Itunes is where you can also buy music videos for you Ipod where you can watch music videos on the go

Due to audiences being fragmented it can bee seen as easier to get people to watch your music video as there are now so many places where you can distribute your video. It is sure that everyone will see your video.

The Iphone smartphone where you can watch music videos



Censorship

Censorship

·       In the 1980’s many music videos were banned as they were deemed too ‘revealing’. An example of this is Duran Duran’s ‘Girls on Film’ as there were topless women and they were mud wrestling. As a consequence of this it was banned by the BBC

·       In the 1990’s again some music videos were banned by the BBC due to the ‘revealing nature’ and an example of this is Madonna’s videos as they were seen as quite sexual. Also, Michael Jacksons video ‘They Don’t Care About Us’ was banned by the BBC and MTV. This is because they felt that there was an underlying anti semantic message and he was also inappropriately touching himself

·       In the era of the 2000’s the Robbie Williams music video – Rock DJ – was censored before the watershed as it showed the singer peeling his flesh off and was deemed unsuitable to view during the day. However, after the watershed it could be watched uncensored. In the Dominican Republic people would not watch the video as they felt that it stood for Satanism. Eric Prydz ‘Call on me’ was tried to be banned as it shows women exercising in a provocative way. T.A.T.U and ‘All the things she said’ was also tried to be banned as they two singers indulge in an extremely passionate kiss but there never was a ban

·       In 2010 many of Lady Gaga’s videos have had to have been censored as they showed too much nudity. Also Rhianna’s SnM video had to be banned in some Countries and on YouTube had to have an 18+ certificate as it showed the singer chaining the man up and indulges in a lesbian kiss

·       Throughout the years not much has changed on the censorship lines except as the years have gone on you can now see more suggestive music videos and women and men are dressed in small amounts of clothing

The BBC which banned some music videos from being shown

T.A.T.U - raunchy video which was banned in some Countries



The Internet

The Internet

·       The internet was extremely helpful for music videos as there are social networking sites such as YouTube which is where music videos are distributed and are free to watch all over the World. It is free marketing for bands

·       But before YouTube there was a website called Napster – this was a site where people could share video files

Napster logo, the original music downloader

YouTube



Music television

Music television

·       Australia – they had a weekend music show aimed at teenagers which was called Sydney’s ATN-7

·      New Zealand – had a music television show called radio with pictures

·       United Kingdom – they had the television show called Top Of The Pops and was one of the longest running music show. There was also a rock television show called: The Old Grey Whistle test

·       The USA – Was the television show MTV - MTV is still a well known music channell today

MTV logo

Top Of The Pops



Music video timeline

Music video timeline

·       The late 1920’s and early 1930’s animation artist Max Fleischer made screen songs which were short sing a long cartoons

·       Promotional clips were made in the 1940’s and these were one song films. They were musical selections and they showed the band on a movie set bandstand

·       Between the 1930’s and the 1950’s musicals heavily influenced music videos. A classic example of this was Material Girl by Madonna and was based on Gentleman prefer blondes.

·       In France in the late 1950’s a visual jukebox was invented and was used by many people to accompany their songs.

·       Ozzie Nelson edited and directed the video ‘Travelin Man’ in 1961. It showed many different images of the World which were described in the song. Then in 1964 Scorpio Rising was a short film by Kenneth Anger and it used popular songs

·       In 1963 Surf City was one of the earliest music videos along with The Animals, House of the rising sun, which showed the band performing in a studio built set where they were lip synching

·       Between the late 1960’s and the early 1970’s promotional clips were growing in importance and a few examples of these were:

§  The Rolling stones

§  The Kinks – who made the first plot in their promotional videos for their song which was called the ‘Dead End Street’

§  The Who – Happy Jack – 1965 – Used a narrative

§  1972 – David Bowie – Jean Genie

Gentlemen prefer Blondes

Madonna doing her own version of the Marilyn Monroe scene in her music video

How are music videos filmed

How are music videos filmed?

·       Music videos are filmed in a different ways to any other forms of entertainment. For example music videos are filmed in a different way to how films are filmed. Music videos are filmed using tracks so that you can see performers performing. Also, music videos include a narrative and a performance. They are not always telling a story, they usually show the band/performer as well.

The tracks and dolly used to film modern day music videos



Music Video Technology

Music video technology

·       The first piece of technology that was used was called a stereopticon that would show a series of hand coloured slide images whilst the music was being performed in the first example of an illustrated song.

·       Now music videos are filmed with the latest technology. HD cameras are used so they are the best quality images. Also, tracks are used to film music videos so that good quality shots can be made

This is the Stereopticon

Music video origin

Music Video Origin

Above is the first ever recorded music video. In 1894, Joe Stern and Edward B. Marks hired a man called George Thomas who was an electrician to promote sales of their song "The Little Lost Child". Using a ‘magic lantern, they were able to project a series of still images onto the screen. This was known as the illustrated song. It was a sensation.

The Little Lost Child Promotional poster



Music Video definition

What is a music video?

• A music video is a short film that tells a narrative to the audience. There are many different filmmaking styles that can be used when making music videos and they are animation, live action filming, documentaries and abstract films. Music videos are now made to use as a marketing technique when promoting a band or artists song
• Below is an example of a music video. It is by the band Ok Go and is called This Too Shall Pass